Artificial Intelligence

Written by on 10th November 2018

Lifeline BLOG

In Laboratory Scientist Wearing Virtual Reality Headset Sitting in a Chair Interacts with Futuristic Holografic Interface, Showing Neurological Data. Modern Brain Study/ Neurological Research Center.

How Artificial Intelligence is changing Business in every Industry

If we produce something capable of passing the Turing test – something capable of mimicking human responses under certain conditions to such a degree that it can be declared true artificial intelligence – what does that mean? What is sentience? Is it empathy? Is empathy created or innate? If we create an artificial intelligence capable of displaying empathy, does that mean empathy is engineered, or have we managed to create true intelligence in a computer brain?

The very mention of AI evokes these kinds of philosophical debates. People treat AI like they treat Jurassic Park – they view the concept of artificial intelligence as one of humanity trying to play the role of God and being doomed to extinction rooted in hubris once the creation surpasses the creator.

The reality, of course, is that we are using AI all the time now, at least in some form or another. AI has revolutionized almost every industry and will continue to do so. In this article, we will examine how AI has changed the app development, travel, debt, retail, and IT industries so that we may better understand how AI interacts with business.

How AI Affects App Development

Check the Instagram explore page under the or you’ tab. Chances are, you’ll find a number of accounts to follow that are interesting and surprisingly tailored towards your interests. This is one of the simplest examples of AI – predictive reasoning.

  • Instagram’s AI is analyzing what accounts you follow.
  • what accounts you visit.
  • what posts you like.

It then takes that data to create suggestions of who you should follow on the explore page. This kind of AI within apps has become commonplace today, with everything from Amazon Go to the Starbucks app integrating similar predictive reasoning based suggestive AI features.

How AI Affects the Travel Industry

You know how every time you book a flight, the nearest hotels and restaurants are recommended to you, ordered by price and location? That’s an AI trying to help out. Much in the same way apps use AI, the travel and tourism industry thrives on AI and localization to make travel experiences better.

How AI Affects Debt Collection

People almost always cite debt collection as a consistent stressor in their lives. AI automates the debt collection process, sending emails, texts, and pre-recorded calls to customers. Although this sounds like the norm, it results in customers feeling much less harassed by debt collection agencies. No longer do they receive five phone calls throughout their work day, instead they simply receive one call and one email, tailored to match their schedule by AI.

How AI Affects Retail

Have you ever shopped on a site and bought a pair of camo pants, only to see a blurb pop up recommending other military clothing products via a message like customers who bought these pants also loved these shirts!’ If you have, that’s AI at work once again. That’s what Aussie Disposals implemented on their store, and they love what their AI developers did.

How AI Affects IT Service Management and Software Development

From customer support to software development, AI has its uses. To begin, AI is an effective way of troubleshooting basic problems, making it a useful customer support tool in IT service management.

AI in AR and VR

AR and VR have made leaps and bounds, and AI can only help. AI has the potential to take AR and VR apps to the next level by tailoring these experiences to specific users according to their habits. This ability only further cements AI as a staple of the app development industry in the modern world.


It is not a stretch to say that AI has found a use in every industry. Whether it be for simple tasks such as suggesting products or providing customers with basic customer service, or for complicated measures such as running software tests and completing extensive problem-solving procedures for industries such as debt collection, AI has found its place in our world, and it’s safe to say that it’s here to stay.


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